Your Revenue Isn’t Broken. Your Systems Are.
RevOps "fixes" fail because teams start in the wrong place.
Everyone on the squad knows they can’t trust the numbers. They are making excuses and doing calculations to get to something even semi-reliable.
They open Salesforce or HubSpot.
They rename fields.
They rebuild dashboards.
Six weeks later, nothing actually feels better.
Pipeline still feels fake.
Forecasts still feel vibey.
Churn still shows up as a surprise.
That’s because revenue problems are rarely tool problems.
They’re truth problems.
Before you touch your CRM, you need to understand where revenue reality breaks inside your system.
This is the framework I use before any cleanup work.